CONCLUSION OF THE TOPIC MARKETING PLAN

NOW LETS GO TO THE CONCLUDING PART OF THE TOPIC: MARKETING PLAN


STEP FOUR: TARGET MARKET. THIS STEP IS SEQUEL TO (A FOLLOW UP OF) THE PREVIOUS STEP AS THE STUDY OF THE MARKET SEGMENTS AND SEGMENTATION ASSISTS IN IDENTIFYING THE TARGET MARKET AND THE PROFILES OF THE SEGMENTS OF THE MARKET. THE FOLLOWING NEED TO BE CAREFULLY EXAMINED IN THE SELECTED SEGMENTS; USER PROFILE AND PURCHASING PROFILE, EXISTING CORE CUSTOMERS, HIGH POTENTIAL NEW CUSTOMERS, BUYERS DECISION MAKING AND BUYING PROCESSES AND SECONDARY MARKET/CUSTOMERS OR LOW POTENTIAL CUSTOMERS.


STEP FIVE: MARKETING OBJECTIVES AND STRATEGIES. OBJECTIVES ARE STATEMENTS OF WHAT NEEDS TO BE ACHIEVED WHILE A STRATEGY IS ONE OR MORE STATEMENTS DETAILING HOW A PARTICULAR MARKETING OBJECTIVE IS TO BE ACHIEVED. THE OBJECTIVES INCLUDE; THE CORPORATE GOAL, MARKETING OBJECTIVES AS TRANSLATION OF CORPORATE GOAL, PRODUCT OBJECTIVES AND VOLUME OBJECTIVES AND SALES OBJECTIVES. THERE ARE DIFFERENT TYPES OF STRATEGIES INCLUDING ;
MARKET SHARE STRATEGY
NATIONAL,REGIONAL AND LOCAL MARKET STRATEGY
SEASONALITY STRATEGY
COMPETITIVE
PACKAGING/PRODUCT BRANDING STRATEGY
PRICING
DISTRIBUTION
SALES/PROMOTION/ADVERSTISING STRATEGY


STEP SIX: POSITIONING STRATEGY. THIS INCLUDE; MATCHING, MAPPING (FINDING BY RESEARCH AND POSITIONING TO SPECIFIC SEGMENT) AND CORPORATE.


STEP SEVEN: MARKETING MIX IMPLEMENTATION TOOLS. THESE INCLUDE PRODUCTS/SERVICES, ADVERTISING MESSAGE, PRICING, PUBLICITY, PROMOTION, PACKAGING, MERCHANDISING, PERSONAL SELLING OPERATIONS, BRANDING, MEDIA AND DISTRIBUTION.


STEP EIGHT: MARKETING BUDGET PLAN AND CALENDAR. THIS PART OF THE PLAN IS VERY IMPORTANT AND HAS TO DO WITH THE NEED FOR CONTINOUS MONITORING OF THE EXECUTION OF THE MARKETING PLAN; THE MARKETING BUDGET MANAGEMENT, BUDGET AND THE ACCOUNTANTS, QUARTERLY REVIEWS AND THE MARKETING CALENDAR.

STEP NINE: EXECUTION. THIS IS ALSO IMPORTANT AND HAS TO DO WITH THE DISTIBUTION AND THE PRODUCTS, THE SALES TEAM, THE SALES TOOLS, THE SALES TERRITORY AND THE CUSTOMERS. MONTORING AND FEEDBACK SYSTEMS ARE PUT IN PLACE USING FIELD OPERATIONS LIKE QUARTERLY MEETINGS AND REVIEWS/CONFERENCES.

STEP TEN: EVALUATION AND PRODUCT PERFORMANCE REVIEWS. THIS STAGE LEADS TO THE INITIATION OF CERTAIN MARKETING STEPS ESSENTIAL TO THE ACHIEVEMENT OF THE SET OBJECTIVES; PRODUCT CONTRIBUTION REVIEWS, PRODUCT PROMOTIONS, PERIODIC MARKETING STRATEGY REVIEWS AND MARKETING/SALES INTERFACE.



IT HAS BEEN A LONG WHILE ON THE TOPIC MARKETING MANAGEMENT. MARKETING IS ALL ABOUT PLANNING AND IS TARGET FOCUSED. THE LEVEL OF MARKETING PLANNING AND EXECUTION USUALLY DETERMINES THE PROFITABILITY OF ANY ENTERPRISE. IT IS THERFORE VERY IMPORTANT THAT OUR ORGANISATIONS ARE MARKETING FOCUSED.


KIND REGARDS AND GOODLUCK IN YOUR BUSINESS VENTURE- BOTH ONLINE AND ON LAND. BE GOOD TO OTHERS AND DO NOT DECEIVE PEOPLE. IT IS EVIL TO GET INVOLVED IN SCAMMING AND DECEIT. THE GREATEST MARKETING PRINCIPLE IS DO UNTO OTHERS THAT WHICH YOU WANT TO HAVE OTHERS DO UNTO YOU. WATCH OUT FOR MORE BUSINESS INSPIRING TOPICS.

marketing plan continuation

CONTINUATION OF THE TOPIC: MARKETING PLAN


STEP ONE: THE BUSINESS REVIEW WHICH TALKS ABOUT THE COMPANY AND PRODUCT REVIEW. HERE, THE DISTRIBUTION/PENETRATION IS ANALYSED(TARGET MARKET ANALYSIS, PRICING SALES AND MARKET SHARE ANALYSIS, COMPARATIVE COMPETITIVE PRODUCT AWARENESS & ATTRIBUTES ANALYSIS, THEN PURCHASE RATES AND BUYING ANALYSIS).

HENCE, THE BUSINESS REVIEW IS ALSO KNOWN AS SITUATIONAL ANALYSIS. IT IS USUALLY A GROUP EFFORT AS THE INDICES GATHERED HERE WOULD DETERMINE THE DIRECTION OF FOCI FOR THE PLAN. EACH OF THE ABOVE TOPICS ARE OBJECTIVELY REVIEWED AND IS ACTUALLY A FORM OF RESEARCH, THE WORK SHOULD BE DONE IN OUTLINE.

STEP TWO: PROBLEMS AND OPPURTUNITIES. THE PROBLEMS ARE DERIVED FROM THE WEAKNESSES OF THE COMPANY AND FROM THE ECONOMY, WHILE THE OPPURTUNITIES ARE DERIVED FROM POSITIVE CIRCUMSTANCES SUCH AS THE DIRECTION OF GROWTH OF THE ECONOMY OR POLICY THRUSTS OF THE GOVERNMENT OF THE DAY.

STEP THREE: MARKET SEGMENTATION PRINCIPLES BY INDUSTRY, BY PRODUCTION PROCESS, BY FINANCIAL MUSCLE/DECISION MAKING, BY LOCATION AND BY CONSUMPTION IS IMPORTANT IN MARKETING PLAN.




LADIES AND GENTLEMEN, THE NEXT POST WILL THROW MORE LIGHT ON THE MARKETING PLAN AS I WILL EXPLAIN STEPS 4-10. WATCH OUT AND STAY IN TOUCH.
KIND REGARDS.

MARKETING MANAGEMENT CONTINUES/ ONLINE BUSINESS OPPURTUNITIES

CAN YOU SEE WHAT I MEAN? THIS BLOG IS A BUSINESS BLOG AND NOT ONE OF THOSE BLOGS THAT DECIEVE PEOPLE ASKING THEM TO PAY INTO AN ACCOUNT NUMBER AND AT THE END OF THE DAY THEY END UP GETTING NOTHING. NO! ALL THE DISCUSSIONS, IDEAS AND LINKS HERE ARE GENEROUS OFFERS. NOW, LET US GO STRAIGHT AWAY AS WE CONTINUE WITH THE CONCEPT OF MARKETING , AND THERE AFTER GIVE YOU MORE LINKS TO MAKING CASH ONLINE. REGISTER AS A USER NOW AT THE LEFT SIDE OF THIS SITE NOW.

ON THE DIVISIONS OF MARKETING
YESTERDAY, I GAVE YOU THE EXPLANATION OF CONVERSIONAL MARKETING. TODAY, I AM EXPLAINING STIMULATIONAL, DEVELOPMENTAL AND RE-MARKETING. I TOLD YOU THAT THE GOAL, TARGET AND PURPOSE OF YOUR BUSINESS WILL DETERMINE THE TYPE OF MARKETING TO APPLY.

STIMULATIONAL MARKETING ARISES WHEN THERE IS NO DEMAND FOR A PRODUCT EITHER DUE TO LACK OF KNOWLEDGE OR EDUCATION. THIS IS A SITUATION IN WHICH NO DEMAND HAS TO BE TRANSLATED INTO A FULL DEMAND. IT IS THEREFORE THE RESPONSIBILITY OF AN INDIVIDUAL TO MARKET/ADVERTISE HIS OR HER PRODUCT BY COMPLETE DESCRIPTION AND EXPLANATION OF THE VALUE OF THE PRODUCT TO GIVE THE KNOWLEDGE TO THE PEOPLE. THIS METHOD OF MARKETING IS IMPORTANT FOR NEWBIES- I MEAN THOSE WHO ARE JUST STARTING THEIR BUSINESSSES.

DEVELOPMENTAL MARKETING ARISES WHEN A MARKET YEARNS FOR A PRODUCT THAT DOES NOT EXIST AND THE MARKETER HAS TO DEVELOP, INTRODUCE AND MARKET A PRODUCT TO MEET THIS NEED. THIS IS VERY CLEAR IN EXPLANATION NOW, AS PEOPLE ARE ALREADY DEMANDING FOR YOUR PRODUCTS AND IT IS YOUR RESPONSIBILITY TO ADVERTISE AND SELL YOUR PRODUCTS.

RE-MARKETING IS A SITUATION IN WHICH DEMAND FOR A PRODUCT HAS BEEN FALTERING AT A DISTURBING RATE. THE MARKETER(BUSINESS PERSONEL) HAS TO FIND OUT WHY AND DRAW UP A MARKETING PLAN THAT WOULD GET THE PRODUCT BACK TO GET ACCEPTED. THE MARKETER MAY HAVE TO START A NEW LIFE CYCLE FOR THE PRODUCT. THIS REQUIRES GENUINESS, YOU HAVE TO BE SINCERE TO YOURSELF AND ADMIT YOUR MISTAKES OR UNFORSEEN HICCUPS. FOLLOW IT UP AND YOU ARE THERE IN THE MARKET AGAIN WITH BETTER SALES.

TAKE NOTE THAT ALL THESE I AM EXPLAINING ARE FOR MARKETS ONLINE AND ON LAND.
HERE ARE SOME ONLINE BUSINESS OPPURTUNITIES FOR YOU. YOU CAN START UP WITHOUT CAPITAL. IT IS REAL AND IT IS FREE.

GO TO THESE LINKS

OPEN YOUR ONLINE STORE IT IS ABSOLUTELY FREE CLICK HERE NOW

http://www.joshuamobilephones.zlio.net/

GO DOWN THE SITE AND OPEN YOUR OWN STORE.

Remember patience is all you need for all of these to work. Follow it up keenly ie with keen interest. Watch out for getting paid for helping companies to type documents. It is online business and it is free to join. Also watch out for business opportunities on land and you are there. Watch out! Goodluck.

THERE IS ROOM FOR QUESTIONS AND COMMENTS. REGISTER AS A USER AT THE LEFT SIDE OF THE SITE NOW.

GET MORE TIPS ON MARKETING YOUR BUSINESS

MY HIGHLY ESTEEMED READERS ACROSS THE GLOBE, LET ME APPRECIATE YOU ALL ONCE AGAIN FOR STOPPING BY THIS BLOG. THANK YOU SO MUCH ONCE AGAIN FOR YOUR MESSAGES OF APPRECIATION. TODAY, I AM WRITING ABOUT MARKETING-WHICH WAS THE FIRST TOPIC I STARTED TWO WEEKS AGO.


YOU SEE, MARKETING MANAGEMENT HAS GROWN THAT IT NOW HAS PHILOSOPHIES GUIDING ITS APPLICATION. MARKETING IS DIVIDED INTO; CONVERSIONAL MARKETING, STIMULATIONAL MARKETING, DEVELOPMENTAL MARKETING, RE-MARKETING, MAITENANCE MARKETING, DE-MARKETING, GREEN(OR NONPROFIT)MARKETING AND COUNTER MARKETING.


ALL OF THESE CONCEPTS ABOVE ARE APPLIED DEPENDING ON THE PURPOSE, TARGET AND GOAL OF YOUR BUSINESS- WHETHER ONLINE OR ONLAND.


NOW, NOW CONVERSIONAL MARKETING IS A TYPE OF MARKETING USED IN SITUATIONS OF NEGATIVE DEMAND. THIS VERY WELL SUGGESTS A SITUATION OF NEGATIVE DEMAND OR EVEN AVOIDANCE. EXAMPLE IS THE INTRODUCTION OF CRASH HELMET FOR MOTORCYCLE RIDERS. THIS HAS FACED OUTRIGHT NEGATIVE DEMAND. IT REQUIRED THE FORCE OF LAW FOR IT TO BE ADOPTED. IT HAS TO BE REINFORCED BY POSITIVE SUPPLY TO SUCCEED. INTERESTING IT LOOKS? I WILL CONTINUE TOMORROW, IN THE EXPLANATION OF THESE PHILOSOPHIES. MEANWHILE CHECK MY POST OF 22ND, SEPTEMBER FOR ONLIINE BUSINESS OPPURTUNITIES WHICH DO NOT REQUIRE CAPITAL TO START.

THANKS ALOT.

WE ARE FULLY ON NOW.

WATCH OUT FOR MORE OF MY POSTS ON THIS BLOG. IT IS NOT A SPAM BLOG. IT IS A BLOG FOR THE WORLD GET THIS INFO: next post is on online genuine cash oppurtunities